Social Media Executive


Number of Positions:
Contract Type:
Permanent/Full Time
Contract Details:
Working Hours:
35 Hours per week
Closing Date:
Job Category:
Comms, Media & Events
Business Area / Division:
Business Unit:
United Kingdom

Job Introduction

The Social Media Executive is an exciting and important role, sitting with the organisation’s creative Studio team. The candidate will be responsible for delivering the Institute’s central social media strategy day-to-day, creating new content and approaches to engage with large and global public audiences and stakeholders across a range of complex themes and geographies.

Key Responsibilities

  • Plan and deliver the social media content calendar across a number of channels, using data insight and creative approaches to reach target audiences with stories of our work and impact
  • Work with Policy colleagues to communicate and influence policy change, with a focus on priority policy audiences
  • Work with Government Advisory colleagues to position and communicate our impact to relevant audiences, as appropriate for social media channels
  • Work with Institute Resources colleagues to position and communicate our organisation’s culture and values to relevant audiences across social media channels
  • Work with TBI Studio and Communications colleagues to brief cutting edge content that uses a variety of mediums and formats and is fully optimised for social channels
  • Work with other members of staff at all levels across the Institute to ensure that the overall digital approach is joined up, both in terms of planning and delivery
  • Research and apply learnings from relevant industry players, competitors as well as those in other sectors.
  • Ensure that the Institute is well represented on social media channels; showcasing the work, leading and taking part in discussions
  • Structure and proactively engage with consumers through social media marketing channels to spark positive interactions/recommendations for the brand to help customers have the best customer experience.
  • Support the Social Media and Digital Marketing Manager on sharing best practice sharing and training on social media across the Institute
  • Analyse and report on the performance of social media campaigns and content, reviewing results and proactively recognise and optimise interactions with audience
  • Work with communications team colleagues to deliver the comms and marketing strategy for the organisation
  • Apply sound judgement and industry best practices to creating and sharing content on the Institute’s social media channels
  • Use sound judgement and best practice to advise teams across the Institute on how best to use social media to showcase their work and grow influence           
  • Use knowledge and experience of digital, public engagement, campaigning and/or advocacy trends, alongside data insight, to drive new and cutting-edge approaches to not only match others in this field, but set us apart from them

Person Specification

The successful candidate for the role should be able to demonstrate the majority of the following:

  • A degree or equivalent experience in a related field
  • Excellent copywriting skills and experience of social media management tools, including scheduling and social listening platforms. Some understanding of creative software packages is desirable.
  • High levels of attention to detail and accuracy, strong organisational and prioritisation skills with the ability to work reactively, under pressure and to deadlines
  • Strong communication skills with a helpful and approachable attitude
  • Experience in target audience identification and campaign creation and delivery for organic and paid formats
  • Experience of working in fast paced, high-profile communications, political or campaigning environments
  • Ability to track, measure and report on performance across all channels, implement insights into future strategies and share this with senior stakeholders in the business
  • The ability and willingness to work outside standard work hours, and to travel both domestically and internationally as required
  • A passion for social media and willingness to share new platforms and emerging trends with others in the team and encourage early adoption where appropriate

About The Institute

The Tony Blair Institute (TBI) is a mission-driven not for profit organisation. We exist to equip political leaders and governments to build open, inclusive and prosperous societies. We work hard, every day, to make a difference. When governments work well they are able to create economic and social change in a way that promotes fairness, social justice and opportunity. We work relentlessly to support leader and governments with the challenges they face. Giving them practical solutions and actionable insights, that once implemented, can be transformative for their people  

We do this within two connected divisions: 

 Government Advisory 

Our Government Advisory teams work directly with political leaders and governments around the world to implement reforms that improve the lives of their citizens. It works with a variety of partners and its outputs cover a range of disciplines and projects across countries in Africa, the Middle East, Eastern Europe and South Asia.

 Policy Futures 

Our Policy Futures work encompasses three broad areas: 

  • Renewing the Centre: developing a bold and innovative domestic policy programme to help renew the centre ground of British politics; 
  • Tech and Public Policy: exploring the policy challenges and opportunities presented by the technological revolution; and 
  • Extremism Policy Unit: creating solutions designed to tackle the threat of extremist ideologies in the UK and around the world. 

As an organisation, the core beliefs we all embrace are: 

  • Open and Progressive: you’ll believe in the value of teamwork 
  • Bold and Pragmatic: you’ll approach everything you do with integrity and authenticity 
  • Optimistic Changemaker: you’ll be focused on results 

TBI believes embracing diversity and inclusion make us a better place to work.  It’s our goal to reflect everyone in society and we actively welcome applications from individuals and groups who are under-represented in the workplace. We celebrate difference be it ethnicity, religion, age, gender or gender identity, sexual orientation or disability. We will only ever assess you on your abilities and fit for a role. We’re happy to discuss any adjustments you need to ensure a level playing field during recruitment and, if you\'re successful, discuss any adjustments you might need to thrive in your role.