Director of Creative Strategy & Delivery

Focus of the Role

This newly established role will bring creativity to the heart of the Tony Blair Institute (TBI) to maximise the impact and reach of the Institute’s work, demonstrating a clear alignment to our mission ‘to equip political leaders and governments to build open, inclusive and prosperous societies in an interconnected world’. This role is responsible for positioning TBI using narrative and creative approaches across all TBI communications and campaign activities.

Job Introduction

The postholder will use research and analytics to formulate critical insights about the attitudes and interests of our audience to help produce effective creative solutions and executions to drive forward our marketing communications, campaigns and content.

By combining an entrepreneurial spirit with a natural storytelling ability, the postholder will identify proactive opportunities to develop and share stories with key stakeholders and the world-at-large, drawing upon the many success stories resulting from the impact of our domestic and global work.

They will conceive new, impactful campaigns related to the work TBI does and develop existing ones such as the Global Commitment to Education, providing oversight as campaigns develop.

Working closely with the Director of Engagement, the Executive Directors of our Policy and Advisory work and Head of Design, the Director of Creative Strategy & Delivery will ensure consistency and creative excellence across all of the Institute’s outputs. They will establish and maintain high standards for all our work, working to a tone of voice and visual style that befits the nature and values of our organisation.

The role will report into the Executive Director of External Affairs and will be expected to play a key role in the broader marketing and communications community at the Institute.

Key Responsibilities

• Develop TBI’s positioning utilising and working with our people, our global portfolio of work, our brand, and our outputs such as publications, events and online
• Identify, develop and deliver campaigns related to TBI’s work
• Work proactively to find creative ways to tell the story of the Institute’s impact aligned to our mission and values.
• Enhance and maintain the quality and creativity of TBI’s outputs
• Support Comms, Press and Marketing leads in the development of the annual creative plan for each unit and its content
• The post holder and their team will be expected to play a key role in the broader marketing and communications community at TBI. They will be expected to build strong working relationships with: Head of Design; the Director of Marketing (Government Advisory Practice); Director of Engagement; Director of Communications (Policy); Director of Communications (Press). 

Person Specification

• Have extensive relevant experience at a senior level
• Be an expert communicator and creative, knowing how to use language and creativity to maximise impact and engagement, with a background in the creative industries such as media, TV production or PR
• Have experience of conceiving, developing and contributing to the delivery of campaigns
• Have an eye for visual excellence and impact, and know how to encourage others to reach these standards
• Have international experience and understand the diverse nature of our work and audiences
• Be a self-starter and entrepreneurial in spirit, able to quickly understand an organisation and ingratiate themselves within it to work closely with multiple teams
• Have a keen interest in current affairs, politics, geopolitics, and government
• Be comfortable navigating the internals of an organisation whilst still maintaining a commitment to developing and delivering strong ideas
• Be keenly interested in the work of TBI and share in our mission and values

About The Institute